Like most businesses, the idea for this one came from what the founder (in this example, me) experienced when trying to buy a product or service; in this case moving our family’s household goods from the US to Mexico. When my wife handed me the estimates from the two established moving companies in town, I was shocked—not only by the price (which I felt was outrageous) but even more by all the importation rules these moving companies wrote that we had to follow along with dire warnings that if we didn’t, it would be our fault and we would have to suffer the dire consequences.
Given that this looked like something that needed fixing and that I had experience with business in general, I decided to investigate further and if everything lined up, maybe even start a company here in Mexico.
I was aware that I had no knowledge whatsoever starting or running a company outside the US and that this lack of experience added a dimension of risk that wouldn’t exist in the US, but I was also aware and hopeful in some theoretical sense that starting a business outside the US also added another dimension of potential reward. The only thing I didn’t know was if the reality would contain more risk or more reward, and in what proportion. Now I can share with you what I found.
