At least 10 Mexican states are participating in the Hannover Messe in Germany from the Mexico Pavilion; states such as: Guanajuato, Jalisco, Puebla, Nuevo León, Aguascalientes, Querétaro, San Luis Potosí, Chihuahua, Tabasco and Tamaulipas.
In this 2023 edition, the fair’s theme is: “Innovation makes the difference”, and is focused on industrial technology and advanced manufacturing, showcasing the latest innovations and developments in areas such as automation, robotics, energy, mobility and information technology.
The objective is that through the Ministry of Foreign Affairs (SER), various alliances and meetings will be held between representatives of each state, with businessmen and authorities from Germany, in order to propose projects and attract new investments.
The international event, the most important industry showcase in the world, brings together world industry leaders to share knowledge and present the latest innovations in technology, automation, robotics and engineering systems.
The states were represented by the heads of the secretaries of economic development, mayors and governors, as well as some businessmen from these regions in order to make their presence felt with projects and investment opportunities for Mexico.
In the case of Jalisco, they presented the public policy called: Jalisco Tech Hub Act, to representatives of the Indonesian embassy, guest country at the Hannover Fair, and to senior officials of the German company Bosch.
On the agenda are meetings with companies developing software, virtual reality and artificial intelligence (AI) for remote access, control and support of computers and other technological devices.
They will also seek advice with the central agency responsible for promoting the economy and science in Germany and Latin America and with the Mexican Embassy in Germany to detect opportunities in the global scenario and increase productivity in companies.
The representation of Puebla is present for the second time in this fair and it is Olivia Salomón, from the Ministry of Economy who heads the delegation and will seek to promote the attraction of high-tech investments in the entity, as it has a strong workforce and supply in this sector.
They will also seek to promote opportunities in sectors such as the automotive and textile industries.
The state of Nuevo Leon will continue to take advantage of the benefits offered by nearshoring, as at least 72% of this activity is captured by the state, so the delegation met with the Mexican embassy in Germany, where they stressed that the work and investment projects in road infrastructure, customs and services, was a key piece for companies like Tesla and its network of suppliers to invest in the state.
For its part, Aguascalientes strengthens commercial ties and increases the attraction of projects of German origin, being this the third ally country in terms of foreign investment in the state for 804.5 million dollars and the generation of more than 6,000 permanent jobs.
Queretaro shows its industrial capabilities by having two meetings with German companies, one of them from the automotive sector, and the other is already installed in the state; however, there is interest in expanding its operations to train talent in the automotive sector. They will also have a meeting with the German university near Hannover in order to have academic exchange and training programs.
In addition to the confirmation of Bullsafe for 175 million pesos and the generation of 200 jobs.
San Luis Potosí is taking advantage of the opportunities that will open up after the BMW Group’s investment of 1.5 billion euros for an electric vehicle plant. The logistics project in this state was also discussed, with a view to becoming the best in Latin America, with an investment of 18 billion pesos in infrastructure.
Chihuahua sought to strengthen commercial ties with the participants and attract more projects from Germany, which ranks third in foreign investment in the state for 804.5 million dollars, in addition to the fact that the companies from this country that have settled here generate 6,000 permanent local jobs.
Tabasco strengthened opportunities in the energy sector, as this entity has a wide range of projects related to it, in addition to the specialization of the labor force of the entity.
Tamaulipas in this event led to connections and collaboration opportunities to boost economic development and investment in the state.
Source: Mexico Industry